SUPERIOR – Heavy Equipment Trading Company, was incorporated in 2005 as an integrated synergy company specializing in automotive parts supply. We operate from our headquarter in Amman with over 70 employees across Jordan.

Our mission is to be the leading auto parts supplier in the world, providing quality parts, efficient service and affordable prices.

Our vision is to be ranked by our customers as the overall best provider of automotive spare parts and accessories in those markets we serve.

SUPERIOR is committed to satisfy customer requirements and continually improving the quality of its products and services.

We plan to achieve our mission and vision by building and maintaining relationships with leading automotive parts manufacturers and suppliers worldwide. We believe that our experience, ethics, and dedication are the main reasons for being a leading company in our field.

We’ve strategically positioned SUPERIOR not just for success, but to become the leader in automotive parts supply across the region. Upon founding SUPERIOR, we conducted a research analysis of the automotive repair sector’s needs. This research confirmed our assumptions; the region needs and efficient, reliable and quality dedicated automotive parts supplier.

We realized that in order to reach our goals, we need to give the market quality products, exactly when they’re needed and at competitive prices. We knew immediately that we would need to go beyond current expectations, and outperform our competitors.
Therefore SUPERIOR has intrinsically woven within its corporate framework four key principles:

1. SUPERIOR will walk diligently to offer the widest, most comprehensive variety of automotive spare parts in the region through establishing ties with the world’s most trusted automotive parts manufacturers.
2. SUPERIOR will offer the most efficient, friendly and trust-worthy service by continually updating and improving the skills of our staff from our engineers to our customer service representatives.
3. SUPERIOR will continuously increase brand value by offering more diverse, top quality products year-over-year under the SUPERIOR brand.
4. SUPERIOR  will expand our presence in the region, reaching out to more markets year-over-year through marketing and location expansion.

Rising from our key principles, SUPERIOR is set to expand vertically, diversifying our product lines and value-added services, as well as horizontally through the penetration of new markets the base for our expansion plans rests on our core divisions:       

• Business Development Dept.
• Procurement & Logistics Dept.
• Finance Dept.
• Central Warehouses
• Human Resources Dept.
• Technical & Research Dept.

Leveraging our competitive organizational structure, key principles, and industry savvy, SUPERIOR is fast becoming the regions most attractive supplier.